Let’s make the future friendly.
2021 saw a refresh of the TELUS brand along with the update of the 2001 tagline, “The future is friendly.” This particular year’s calendar became the first showcase of the brand’s visual identity update, which brought the beloved “critters” away from major editing and computer generated alteration and closer to reality. The calendar was an example of pure brand, utilizing TELUS’ new background grey as a backdrop for a whole set of new and cuter, more natural and more believable animals.
The TELUS calendar is sold in retail stores across Canada and have been a widely loved treat for consumers through the years.
